Resourceful Sensemaking: Overcoming Barriers Between Marketing and Design in NPD

Integration of marketing domain and R&D domain in NPD design process

Purpose – To solve the trade-offs between marketing and R&D domains and to minimize information loss in new product development (NPD), this study proposes an integrated design process as a new solution to the interface system between the two domains. Design/methodology/approach – House of Quality integrated with multivariate statistical analysis is used for determining important design features...

Overcoming Barriers and Unlocking Potentials

Overcoming Barriers in Unhealthy Settings

We investigated the phenomenon of sustained health-supportive behaviors among long-haul commercial truck drivers, who belong to an occupational segment with extreme health disparities. With a focus on setting-level factors, this study sought to discover ways in which individuals exhibit resiliency while immersed in endemically obesogenic environments, as well as understand setting-level barrier...

OvercOming barriers with prOducer OrganizatiOns

rising incomes are likely to continue to put pressure on food demand. International prices for most agricultural commodities are set to remain at 2010 levels or higher, at least for the next decade (OECD-FAO 2010). Small scale producers in many developing countries were not able to reap the benefits of high food prices during the 2007-2008 food price crises. And yet, this upward food price tren...

The Resourceful Reader The Resourceful Reader :

for Communication Yearbook 15. The resourceful reader:Interpreting television characters and narratives The television viewer is an active interpreter, not a passive recipient, of programs. Viewers'interpretations of programs mediate television effects. The 'active viewer' is accepted by bothtraditional and critical mass communication scholars, allowing for a possible convergence<lb...